Have you ever wanted to Become Someone Else? With Halloween around the corner, I'm already starting to think about who I'd like to be. The Lithuanian Ad agency, Love, created this unique campaign for the bookstore Mint Vinetu. They said,
"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."
Who would you be? I'm drawn to Hamlet.
